How Real Estate and Authenticity Shaped the Journey of Leah Behr

Written by: Lauren Gonzales

When you first sit down with Colorado Springs realtor, Leah Behr, you instantly feel the mixture of warmth, professionalism, and hard-earned wisdom she carries. What’s even more magnetic is the humility behind her success, a story built on resilience, timing, and the quiet confidence that everything unfolds exactly as it should.

From California Roots to Colorado Dreams

Leah’s journey began far before she ever sold her first home. Born and raised in California, she grew up with real estate in her blood, her mother working as a mortgage broker and Leah naturally absorbing the world of contracts, clients, and markets. After graduating high school, she jumped directly into the industry, quickly finding her footing in mortgage lending.

But in 2009, during one of the toughest economic climates in recent history, life shifted. Her parents retired and moved to Colorado Springs, and at 24 years old, Leah followed, hopeful, but entering a job market stacked against her.

Those first five months were filled with rejection letters and dead ends. But as Leah explains,

“It was such a God thing.”

An application she didn’t get… led her exactly where she was meant to be. A realtor who “never works in the office” just happened to be working late one night, creating the small opening that would change everything. Leah was recommended, interviewed, and landed a part-time assistant role. Not glamorous. Not comfortable. But the doorway she needed.

She learned the real estate sales world from the ground up, weekend front desk shifts, transaction coordinating, and years of building skills brick by brick. And in a beautifully unexpected twist, her desk also sat just six feet away from the man who would later become her husband, Brandon

“It was all timing,” she says with a reflective smile.

“Every rejection put me exactly where I was supposed to be.”

Finding Power in Storytelling

If you’ve seen Leah’s Instagram, you know her presence is less about selling houses and more about connecting, something she views as the heart of her brand.

“I learned early that storytelling is powerful because people want to see themselves in your story,” she explains.

When she began posting consistently, she wasn’t speaking to the masses; she was speaking to one person. For her, that person was the relocation buyer. Someone new to Colorado Springs, looking for lifestyle, community, and guidance. Through personal stories, local recommendations, and a genuine voice, Leah created a digital space where others could see their future lives reflected back. And she stands firmly behind the mantra:

“If you’re speaking to everyone, you’re speaking to no one.”

That clarity didn’t just build an audience, it built a brand.

Redefining Luxury Through Lifestyle

For Leah, luxury goes far beyond aesthetics or price points.

“Luxury is a lifestyle,” she says. “And lifestyle looks different for everyone.”

Whether a client dreams of mountain seclusion, walkable neighborhoods, proximity to local coffee shops, or simply a slower pace for motherhood, Leah focuses on helping them envision the life they want to live, not just the home they want to buy.

This, paired with her commitment to professionalism and integrity, draws high-end clients who value expertise over gimmicks.

Creating Connection Through Social Media

Social media isn’t just a marketing tool for Leah; it’s a community builder.

With a strong belief that “social media is meant to be social,” she curates her feed with intention, following local people, potential clients, and community members. She invests in genuine engagement, commenting, supporting, and staying “in the flow” with past and potential clients.

She laughs as she talks about the friendships she’s built online:
“People ask how we know each other and I’m like—Instagram!”

To Leah, supporting women online isn’t just good business; it’s a reflection of her values.

“If we only support the women we choose, that’s not women supporting women, that’s mean-girl behavior. We should be cheering for all women.”

A Turning Point: Showing Up as the Expert

Before her real estate content took off, Leah had a lifestyle and fashion blog. But it wasn’t until she saw newer agents boldly showing up online as experts that something clicked.

“I thought, they may be new, but I know what I’m doing… so why am I not sharing it?”

Her first real estate post made her nervous, but she did it scared. And it changed everything. Within six months, she was receiving consistent leads. Last year, she doubled her business and thirteen clients came directly from Instagram. This year, she’s tracking to triple her production from three years ago. Her success is proof that credibility and consistency will always outlast quick viral fame.

Advice for Women Elevating Their Brand Online

Leah’s biggest advice?

Stay true to who you are.

It’s easy to chase trends, mimic viral videos, or shape-shift into what you believe the algorithm wants. But she warns:

“Virality doesn’t equal conversion. People hire you because they connect with you.”

She encourages women to embrace their personality, show their humanity, and remember that even a couple hundred viewers is a room most people would pay thousands of dollars to stand in front of.

The Magic of Showing Up as Yourself

The most powerful part of Leah’s story comes from embracing authenticity.

Starting real estate at 18 made her feel like she had to prove herself, dressing older, acting older, even wearing glasses she didn’t need. But when she finally allowed her true personality to shine, online and in person, her business transformed.

“The magic happened when I stopped trying to be who I thought I needed to be and just showed up as myself.”

Her ability to blend professionalism with a genuine, friendly connection is exactly why her clients trust her, and why her brand resonates so deeply.

Leah’s journey reflects exactly what Boss Babe Networking and the Boss Babe Academy stand for:

✨ Women rewriting their stories with courage.
✨ Women supporting women, not selectively, but wholeheartedly.
✨ Women showing up as themselves, in business and in life.
✨ Women choosing community over competition.

Her success speaks to the power of authenticity, connection, and storytelling, the very pillars we champion inside Boss Babe.

And just like Leah discovered her strength by leaning into her voice, every woman stepping into Boss Babe Academy will find the tools, support, and sisterhood to build a brand that feels true, powerful, and uniquely theirs.

Because at the end of the day, your story is your superpower, and this community exists to help you share it boldly.